EP Magazine looks at some of the most innovative drinks brands producing alcohol-free alternatives to their alcoholic cousins in the latest edition of its online posting.
They report that roughly 17 % of men and 24% of women who are aged between 25 and 44 don't drink alcohol or haven't done so for the last year or are looking for alternatives to the traditional drinks menu.
To help guide this demographic, the article highlights some of the options available for those seeking something delicious and grown-up (less sugar!) but without the alcohol.
To help guide them they have also partnered up with the new alcohol-free drinks app BETTERWITHOUT that help steers consumers to their local venues that serve a more inventive array of alcoholic alternatives.
Click HERE to read more.