Australia's Body + Soul features Noughty as Best Seller for Dry July

"Is it time to rethink your alcohol intake?"

This is the question posed by Australia's News.com health section Body + Soul for its look at the country's Dry July options. Including Noughty.

"It’s July, so go dry with our pick of sophisticated drinks that will satisfy even the most refined tastes – no hangover, guaranteed," it says. "Thinking of trading in that sauv blanc for something sans alcohol? You’re in good company, with many Australians choosing to cut back on booze, particularly after a study last year revealed our national intake had risen since the start of the pandemic."

Irene Falcone, one of Noughty's most fervent supporters and the leding light in alcohol-free options down under says - "Drinking culture has really changed. Not only is there less pressure to drink alcohol, but alcohol-free brands have made not drinking it hip and sexy.

"Thomson & Scott Noughty Organic Alcohol-Free Sparkling Chardonnay [is] the closest thing to French champagne I’ve tasted."

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