Wax/On's Mark Runacus and Paul Jacobs talk to scale-up and start-up business founders and marketing and advertising leaders. They talk about brave decision-making, strong leadership, great advertising, and much more. This week, they talk to Amanda Thomson about the future of alcohol-free drinking...

Player.fm Asks Amanda Thomson Why Alcohol-Free Drinking Is On The Rise

November 9, 2020
In the media

Wax/On's Mark Runacus and Paul Jacobs talk to scale-up and start-up business founders and marketing and advertising leaders. They talk about brave decision-making, strong leadership, great advertising, and much more.

"Have Lockdowns 1.0 and 2.0 made us more or less likely to drink alcohol? And how much will we be drinking this festive season? In this week's Player.FM podcast we talk to two female founders who have played a major role in the rapid growth of the no alcohol wines and spirits category. Ellie Webb created Caleño Drinks, a range of tropical alcohol-free spirits inspired by her latin roots, and Amanda Thomson is founder of Thomson and Scott who produce "Noughty" an alcohol-free and vegan sparkling chardonnay. They both explain how they're trying to change the drinks industry: why aren't there more healthy drinks choices? Why aren't there ingredients lists on drinks? And is alcohol the new tobacco?"

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